5 Best Tools for Google Search Analytics · 9 mins read

Table of Contents: Top 5 Tools for Google Search Analytics

1. Google Analytics
2. Google Search Console
3. SEMrush
4. Ahrefs
5. SimilarWeb Conclusion FAQs

Top 5 Tools for Google Search Analytics

1. Google Analytics Google Analytics is the go-to platform for Google search analytics. It's free and offers a variety of features to help you understand and improve your website's performance. You can use it to see which pages visitors click on, how long they stay on a page, and what actions they take. Google Analytics also provides a Goal Funnel, which helps you determine how many people are going through the process of making a purchase or at which stage they abandon their purchase. This information can help you adjust your strategies to increase the number of purchases or sign-ups.

Google Analytics also allows you to get a report of the keywords people search for that bring them to your site. It's beneficial to monitor the behavior of your site to see which pages are driving major traffic and where that traffic is coming from.

Pricing: Free

2. Google Search Console Google Search Console is another valuable tool for Google search analytics. It provides tools and reports that help you measure various metrics for your site, such as Search traffic and performance, fix issues, and ensure that your site ranks well in Google Search results. You can also use it to easily analyze your site's impressions, clicks, and position on Google Search.

Google Search Console facilitates submitting sitemaps and individual URLs for crawling. It helps you review your index coverage to make sure that Google has the latest view of your site. You can also choose to receive email alerts when Google identifies issues on your site, see which URLs are affected by these issues, and tell Google when you've fixed them.

Pricing: Free

3. SEMrush SEMrush is a powerful tool that allows you to quantify your website's performance and monitor your competitors closely. It provides valuable information about keywords in terms of display ads, organic search, paid search, and link building. With SEMrush, you can easily get access to live updates of top organic keywords and organic competitors, paid keywords and paid competitors, and sample ads.

SEMrush also provides a list of backlinks and indexed pages to browse through. You can get an expanded report or graph with the number of organic keywords bringing users to each website and the number of users expected to visit the website in the next month.

Pricing: $69.95 per month

4. Ahrefs Ahrefs is a comprehensive tool that offers multiple features for Google search analytics tasks such as link building, keyword research, competitor analysis, rank tracking, and site audits. Ahrefs is primarily employed to analyze a website's link profile, keyword rankings, and SEO health.

You can use Ahrefs to conduct keyword research for Google, YouTube, and Amazon. Many people use Ahrefs to find content that's performed well (in terms of social shares and/or links) on a given topic. You can also track your competitors and measure the competition for each keyword.

Pricing: $99 per month

5. SimilarWeb SimilarWeb helps you get information about traffic and rankings, and easily compare the data against competing sites. It allows you to check the website's global rank, country rank, category rank, and traffic by country.

SimilarWeb also provides an overview of total desktop and mobile visits from the past six months, which are broken down by time on site, pages per visit, and bounce rate. You can easily compare traffic from your website against your competitor's and view comparisons of your ranking, traffic overview, and referrals placed side-by-side.

Pricing: $129 per month

Conclusion: Your choice of Google search analytics tool depends on your business needs, marketing strategy, and budget. This blog aims to equip you with all you need to know about these tools so that you can choose the right one for you.

FAQs:

1. Can these tools track keyword rankings? Yes, most tools allow you to monitor keyword performance and suggest optimization strategies.
2. What metrics do Google Search Analytics tools track? Metrics include impressions, clicks, CTR, keyword rankings, backlinks, and so on.
3. Are Google Search Analytics tools free? Some, like Google Search Console, are free, while others, such as SEMrush and Ahrefs, require paid subscriptions.