Are you a YouTube creator struggling to get your videos seen? Do you want to boost your video's ranking in search results and attract more viewers? Then you need to master the art of using YouTube tags! This comprehensive guide will explain everything you need to know about leveraging these "invisible" metadata elements to optimize your videos for maximum impact.
YouTube tags are keywords and short phrases that you can add to your video's metadata. Think of them as invisible labels that help YouTube understand what your video is about. While often overlooked, using YouTube tags effectively can significantly improve your video's discoverability in both YouTube and Google search.
Most videos on YouTube don't utilize tags or don't utilize them effectively, creating a huge opportunity for savvy creators and marketers to gain a competitive edge. By strategically implementing relevant tags, you directly influence how YouTube categorizes and ranks your content.
YouTube hides the tag input field in YouTube Studio under the "SHOW MORE" link on the Video details screen. Don't miss this crucial step! YouTube allows up to 500 characters of tags per video, so make the most of them!
YouTube's search algorithms are incredibly complex, sifting through over 800 million videos to deliver relevant results to users every second. To achieve this, YouTube analyzes every piece of information associated with a video, including:
By neglecting tags, you're essentially handicapping your video's potential. Utilizing every available tool ensures maximum visibility on the world's second-largest search engine.
Manually brainstorming relevant tags can be time-consuming and ineffective. Fortunately, tools like TubeRanker's YouTube Tag Generator can streamline the process. This tool helps you to find trending tags related to a particular keyword, saving you hours of research. It works by indexing popular videos, that feature any given keywords, and extracts the popular tags from said videos.
With this tool you can quickly improve the discoverability of your video, by entering your chosen keywords and shortlisting trending hashtags. Use the "Select All" button to add relevant tags, and click the "Copy Selected" button to copy the results to your clipboard, at which point, they are ready to paste into the YouTube Studio.
While YouTube allows up to 500 characters, research suggests that an ideal character count for your tags is between 200-300 characters. A study by Briggsby indicated that videos with more tags tend to rank higher in search results.
Here are actionable steps to take to improve the ranking performance of your tags:
While related, YouTube tags and hashtags serve different purposes:
In short: Use tags to tell YouTube what your video is about, and use hashtags to categorize your video publicly.
By strategically using YouTube tags, you can significantly enhance your video's visibility, attract more viewers, and grow your channel. Leverage tools like TubeRanker's YouTube Tag Generator and Tag Extractor to simplify the process and gain a competitive advantage. Don't let your videos get lost in the crowd – start optimizing with tags today!
Further Optimize Your Channel: Don't stop at tags! Improve your overall channel strategy with a YouTube Channel Audit for actionable insights.
