Generating consistent revenue can be a challenge, especially when waiting for high-ticket sales. But what if you could generate quick cash by simply having the right conversations? Kim Willis's LinkedIn post sheds light on a powerful strategy: using gateway offers. This article will delve into how you can leverage gateway offers to boost your income and self-esteem by transforming everyday conversations into opportunities for revenue generation.
A gateway offer is an entry-level product or service designed to be affordable and easy to purchase. Think of it as a "Godfather offer" – an offer that's hard to refuse. Because of their low price point, people can make quick decisions without extensive deliberation, making them a great way to bring in quick cash.
Fast Implementation: One of the appealing aspects of gateway offers is the speed at which they can be created. You can develop and launch these offers in as little as one to three weeks.
Accessibility: By offering something accessible and affordable, you lower the barrier to entry for potential clients. This allows them to experience your expertise without committing to a significant investment.
Building Trust: Gateway offers provide an opportunity to demonstrate your value and build trust with your audience. If clients are satisfied with the gateway offer, they're more likely to consider your higher-ticket services in the future.
Here are some popular gateway offer ideas to consider:
The key to monetizing through gateway offers is to engage in "smart conversations". This involves identifying leads who are:
By focusing on these types of individuals, you can propose your gateway offer as a solution to their immediate needs. Aim to have at least three smart conversations a day to consistently generate leads.
The concept of "slow social" acknowledges that initial "grunt work" is essential. This includes creating the gateway offer and setting up the systems for promoting and delivering it. Once everything is in place, the process can significantly speed up, providing a steady stream of income.
Kim Willis mentions that she wants to feature this topic of using this strategy, and she is running a free group that involves leveraging "slow social", this could potentially be a great place to learn a new skill.
When the timing and value align, your gateway offer becomes a "no-brainer" for potential clients. It’s an easy way for them to experience your work and gain immediate value. Offer a taste of what you do at an affordable price. And, of course, if they like it, they’re more pre-disposed to hire you for your high ticket Signature Offer. As Simon Maughan stated, "Gateway's make sense. Just make sure they lead to your backend product in a seamless buyer's journey." The "No Brainer" is the first step into your funnel where they will eventually purchase your bigger products.
If you're ready to explore a simple, scalable way to generate quick cash and increase your client base, the "gateway offer" approach might be perfect for you. Even John Bohan stated "Giving people a taste of your value makes the bigger offers a no-brainer" , so why not think about creating your first gateway today!
