A search engine results page, or SERP, is the page you see after entering a query into Google, Yahoo, or any other search engine. Each search engine's SERP design is different, but since Google is the most popular—holding over 80% of the market share—we'll focus on their features and algorithms.
What are the different types of search queries?
Search queries typically fall into 1 of 3 categories: navigational, informational, or transactional.
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Organic Listings vs. Paid Ads
Paid and organic listings look very similar on a Google SERP. And since they can each help you boost traffic to your site, you should consider creating a strategy that includes both.
The Advantage of Paid Ads
Google places paid ads at the top of the search results page, usually displaying 4 ads on a desktop computer and 3 on a mobile browser.
The Value of Organic Listings
Organic listings earn their place through search engine optimization (SEO), an ever-shifting set of techniques that you can use to help your site rank higher on SERPs.
Read the full article on Mailchimp to learn more about search engine results pages and how to maximize your digital marketing efforts.
