Email marketing remains a powerhouse in the digital landscape, boasting an impressive 3600% ROI. It's personal, direct, and lands right where your audience spends a significant chunk of their day: their inbox. Now, AI email generators are amplifying email marketing's effectiveness, helping teams create personalized campaigns at scale.
This guide will walk you through integrating AI in email marketing, covering everything from generating compelling copy and visuals to repurposing existing content.
An AI email generator, like Typeface, isn't just another automation tool. It's your content partner, assisting in creating complete email campaigns, from catchy subject lines to persuasive calls to action (CTAs). These sophisticated systems can:
Typeface offers several ways to leverage AI for email creation:
This AI-driven approach focuses on delivering content relevant to each stage of the customer journey, whether it's a welcome series, a new product announcement, or an abandoned cart reminder. This granular control makes AI email generators perfect for marketers, sales professionals, and customer service teams who need to send large volumes of targeted emails.
Here’s a breakdown of how to use AI email templates to revolutionize your email marketing:
1. Choose an AI Email Writing Template
Begin by selecting the template that aligns with your email's objective. Explore Typeface's template library or use the search function to find the perfect fit for sales emails, marketing newsletters, compelling subject lines, and more.
2. Define the Email's Purpose, Add Context, and Describe Your Call to Action
Once you select an AI template, input the essential details. Start by defining the email's primary purpose. Is it to promote a new product, nurture leads, or simply engage your audience?
To ensure relevance, provide context. Explain how your product or service solves specific problems, elaborate on the topic, and include industry data or current trends that support your message. Include details relevant to your recipients, referencing past conversations, meetings, or shared interests.
Finally, specify the desired action. Should recipients click a link, reply to the email, or download content?
3. Set Targeting and Structural Parameters for Personalization
Refine your content by adjusting structural and targeting parameters. Within the settings, you can adjust word count and choose your target audience. You can select from pre-set options from your CDP, define details or their demographics, preferences, interests, and behaviors.
To further personalize your emails, save your brand's tone of voice and visual style with brand kits. You also have the option to translate your content into the recipient’s language.
4. Add Supporting Documents
To create more targeted sales and marketing emails, provide supporting documents for the AI. By uploading whitepapers, sales decks and customer success stories, you ensure important features and specifics of you product are included in your email
Typeface uses these materials to weave in relevant examples and insights — all while maintaining your brand's perspective.
5. Generate and Refine the Email Content
With the data and instructions, the AI will generate a first draft. Review and edit the content to make sure it checks all the boxes, whether in terms of:
Typeface's "Explain" feature can provide improvement suggestions and also show you how well your content is optimized in terms of brand guidelines, audience preferences, and metrics (engagement, lead generation, retention, and more).
Not satisfied with the initial subject line? Use the "Email Subject Line" template to generate more options. For any other section needing improvement, the Typeface Generative Refine tool is your go-to.
6. Incorporate AI-Generated Visuals
Take your email campaigns to the next level by integrating AI-generated visuals. Platforms like Typeface extend beyond text, allowing you to create custom imagery like banner headers or images for the body of the email from scratch using prompts. Ensure that every email campaign has a visual consistency that stands out in a crowded inboxes.
In addition to AI templates, use an AI email generator to repurpose existing content. Upload whitepapers, sales call transcripts, or videos, and use Typeface’s Blend Templates to repurpose it into different email formats.
1. Choose a Content Blend Template
Typeface offers multiple content blend tools for transforming various content types into email content including:
2. State Your Goal for Repurposing the Content
Specify what you aim to achieve with the repurposed content, whether it's creating a sales email, a newsletter, or something else.
3. Add Source Content Links or Text
Next, provide the AI email generator with the existing content for repurposing. You can input a URL for Web, Video, and Podcast Blend templates to pull content directly from the source. For Text Blend template you can paste the content or upload URLs/files for the Document Transform template.
Once you've added the source content, you can set the targeting and structural parameters to personalize the email content.
4. Generate Your Email
The AI tool will analyze the source content, extract key insights, and formulate a draft email that aligns with the purpose you’ve stated. The draft will include a subject line, preheader, essential themes, call-to-action, and a summary of the original content.
5. Edit Email Content
As the last step, refine the email to ensure it is precise and engaging. You can review the content for accuracy correct any context and personalize the email.
AI email generation enhances what marketers can do, not replace them. AI helps teams deliver communications that drive results, localize product announcements, and nurture B2B relationships. Platforms like Typeface understand your brand voice, marketing objectives, and audience segments beyond basic automation. Which enhances campaign deployment, personalized messaging, and engagement rates.
Ready to transform your marketing? Try Typeface for free or schedule a demo today.
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