Supercharge Your Marketing: A Complete Guide to Using AI Email Generators

Email marketing remains a powerhouse in the digital landscape, delivering an impressive 36:1 ROI. Now, with the advent of AI email generators, marketers can create and personalize emails at scale, driving even greater results. This comprehensive guide explores how to leverage AI email generators to craft compelling marketing and sales emails, and even repurpose existing content for email campaigns.

What is an AI Email Generator?

An AI email generator is a sophisticated tool designed to create entire email campaigns, from subject lines to calls-to-action (CTAs). Unlike simple automation tools, AI email generators can:

• Generate fresh, original content.
• Optimize existing email copy.
• Personalize messages for different audience segments.

Platforms like Typeface offer various methods for creating marketing emails:

• AI Email Writing Templates: Pre-designed frameworks tailored for specific marketing objectives, like nurture campaigns or product launches.
• Content Repurposing Templates: Tools that transform existing marketing materials into engaging email formats, maintaining brand consistency.
• Generate Text Template: Allows users to input custom AI email prompts to create and test entire email campaigns.

These features enable marketers to tailor content for every stage of the customer journey, from welcome sequences to abandoned cart reminders. This is especially beneficial for professionals in marketing, sales, and customer service who need to send high volumes of emails regularly.

Crafting Marketing and Sales Emails with AI: A Step-by-Step Guide

Here’s how to use AI email templates to enhance your email marketing strategy:

1. Choose an AI Email Writing Template: Select a template that aligns with the type of email you want to create. Explore template libraries like the one offered by Typeface or use search bars to find templates for sales emails, marketing emails, and subject lines.

   You can also access these AI templates directly from the document you’re working on, for a streamlined workflow.

2. Define the Email's Purpose, Add Context, and Describe Your CTA: Clearly state the objective of your email. Is it to promote a new product, nurture leads, or engage your audience? Provide background information, explain how your product solves specific problems, and highlight industry data or trends. Also, clearly define the desired action you want recipients to take.

3. Set Targeting and Structural Parameters for Personalization: Adjust settings to personalize your email content. Set the word count, choose your target audience from preset options or create new segments based on demographics, preferences, and behaviors.

   To boost personalization, save your brand kit on the platform. This establishes your brand's tone, voice, and visual style to keep your content consistent. You can also translate your content, using LLM's built-in translation features, to adapt to the recipient's language of choice.

4. Add Relevant Documents: Upload supporting documents like whitepapers, sales decks, or customer success stories to provide the AI with more context. If introducing a new product, include product documentation to ensure all details are accurate.

5. Generate and Refine the Email Content: Generate your email after uploading all documents. The AI will create a contextual first draft, which you should then review and edit for voice, content, and personalization.

   The “Explain” feature on Typeface offers improvement suggestions and shows how well your content is optimized in terms of engagement, lead generation, retention, and brand guidelines.

   Use the "Email Subject Line" template to generate alternative subject lines if the initial one is not satisfactory. For edits to other sections, use the Typeface Generative Refine tool.

Finally, enhance your email campaigns with AI-generated visuals. Typeface's multimodal platform extends past text generation and allows you to create imagery for the banner and body of your email. You can draw inspiration from the AI Visual Inspiration Studio or start from scratch with prompts to ensure a unique visual consistency.

Repurposing Content into Emails with AI

Another powerful method involves repurposing existing content into email formats. Here’s how:

1. Choose a Content Blend Template: Select a template designed for your content type:

   • Text Blend: For long-form articles or reports.
   • Web Blend: For website landing pages or blog content URLs.
   • YouTube/Vimeo Blend: For video content like webinars or keynotes.
   • Podcast Blend: For turning audio content into written text.
   • Document Transform: For repurposing any document into email content.

   Different templates help to customize your content for email while preserving the core message from templates like the Typeface Personalized AI Content.

2. State Your Goal for Repurposing the Content: Specify your objective, such as creating a sales email or a newsletter.

3. Add Source Content Links or Text: Provide the AI with existing content:

   • Input a URL for Web, Video, and Podcast Blend templates.
   • Paste content directly for Text Blend templates.
   • Upload URLs or files for the Document Transform template.

4. Generate Your Email: Once you've provided all your input, initiate the email generation process. The tool analyzes the source content extracting bits, and makes a draft email. The draft includes a subject line, call-to-action, summary of the content, and essential themes.

5. Edit Email Content: Refine the email to ensure precision and engagement. Ensure factual accuracy, correct context deviations, personalize the sections to improve the campaign scope, and add visuals to capture readers.

Transform Your Email Marketing Strategy with AI

AI email generation amplifies marketing capabilities by enabling faster campaign deployment, personalized messaging at scale, and higher engagement rates. You can focus on creativity and strategy rather than production logistics. Elevate your team and AI with Typeface. Try Typeface for free or schedule a demo to experience the ease of taking email marketing to new heights.

Related Articles

• 7 Generative AI Use Cases in Enterprise Marketing
• AI Personalization in Marketing - Creating Tailored Content for Diverse Audiences
• AI-Powered Content Localization: How Enterprise Brands Scale Content Marketing Without Sacrificing Local Relevance