YouTube is the second-largest search engine in the world, making it a high-priority channel for marketers. With over 500 hours of video uploaded every minute, optimizing your videos for discoverability is crucial. One effective way to do this is by using YouTube hashtags.
YouTube hashtags are used to group similar videos around topics or themes, making it easier for users to find content. There are two ways to add hashtags to your videos:
YouTube hashtags aid in video discoverability and provide context to both YouTube and viewers. They are a ranking signal, and using them can improve your video's search engine optimization (SEO). A study by Backlinko found a correlation between videos that ranked #1 in search results and the use of YouTube hashtags.
The YouTube Hashtag Generator suggests hashtags based on your target keyword. Simply:
To optimize your hashtags:
By following these guidelines and using the YouTube Hashtag Generator, you can improve your video's discoverability and SEO. Remember to always prioritize relevance and quality over quantity when selecting hashtags.
For more information on YouTube SEO and optimization tools, visit our blog or check out our YouTube SEO tools. You can also learn more about video description optimization and title optimization.
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