YouTube video tags are keywords or phrases that provide YouTube's algorithm with context and information about a video's content, subject matter, and relevancy to viewers. These tags play a critical role in how a video is discovered within YouTube's search and recommendation features.
While YouTube video tags have historically been important, they recently have played less of a role in a video's success. Tags may influence a video's visibility and discoverability, but it's recommended to focus on creating interesting video ideas and perfect video titles.
To get the most out of YouTube video tags, follow these best practices:
YouTube video tags are keywords or phrases that you attach to your video to provide context and information about your video's content.
Use between 5 to 15 tags that accurately depict the video's content, topic, and potential search terms.
Brainstorm keywords, add long-tail keywords, synonyms, and common variations. Utilize keyword research tools and analyze successful competitors' tags.
Use a few general tags representing your channel's theme across videos, but the majority of your tags should be specific to each video's unique content.
To maximize YouTube exposure, use a video tag generator to effortlessly generate tags for your videos. Follow the best practices outlined above and focus on creating high-quality content to increase your video's visibility and discoverability. For more information on growing your channel, check out our step-by-step guide for how to switch your channel name or profile.
