YouTube video tags are keywords or phrases that provide YouTube's algorithm with context and information about a video's content, subject matter, and relevancy to viewers. They play a critical role in how a video is discovered within YouTube's search and recommendation features. In this article, we will explore the importance of YouTube video tags, best practices for using them, and how to find the right tags for your videos.
While YouTube video tags have historically been important, they recently have played less of a role in a video's success. However, they can still influence a video's visibility and discoverability. It's essential to focus on creating interesting video ideas and perfect video titles to maximize your video's potential.
To get the most out of your YouTube video tags, follow these best practices:
YouTube video tags are keywords or phrases that you attach to your video to provide context and information about your video's content.
While YouTube permits up to 500 characters for video tags, it's not about quantity, but quality and relevance. Consider using between 5 to 15 tags that accurately depict the video's content, topic, and potential search terms.
Brainstorm keywords that accurately represent your video content, add long-tail keywords, and consider using keyword research tools. Analyze successful competitors' tags to understand what might work for your video.
While it's okay to include a few general tags representing your channel's theme across videos, the majority of your tags should be specific to each video's unique content.
YouTube video tags are an essential part of optimizing your videos for success. By following the best practices outlined in this article and using tools like VidIQ's video tag generator, you can save time and increase your video's visibility. Remember to focus on creating high-quality content and using relevant tags to maximize your video's potential. For more information on how to grow your channel, check out our step-by-step guide for how to switch your channel name or profile.
