9 Instagram Analytics Tools for Better Results in 2024
Instagram analytics tools help you track performance and identify opportunities for improvement. Here are the best options available.
Why You Need Instagram Analytics Tools
Instagram analytics tools help you create performance reports, assess your Instagram marketing strategy, and answer questions like:
- Is it worth posting Reels?
- What were our top Stories this year?
- Should we post to our Instagram feed more often next month?
- What kind of posts do my followers like to comment on?
9 Best Instagram Analytics Tools for 2024
Here are our top picks for robust Instagram analytics tools:
- Hootsuite: Offers performance data from Instagram and other social networks, with easy-to-understand reports.
- Key benefits: Complete picture of social media efforts, tracks important metrics.
- Skill level: Beginner to intermediate.
- Best for: Business owners, solo social media marketers, marketing teams.
- Instagram Insights: Free for Instagram business profiles, available in the Instagram mobile app.
- Key benefits: High-level insights on the go.
- Skill level: Beginner.
- Best for: Grabbing quick insights.
- Later: Simple and user-friendly solutions for basic performance tracking.
- Key benefits: Visualizes and previews social media content.
- Skill level: Beginner to intermediate.
- Best for: Small brands and creators.
- Buffer: Simple solutions for basic Instagram performance tracking, with a free plan.
- Key benefits: Schedules posts to multiple platforms.
- Skill level: Beginner to intermediate.
- Best for: Business owners, solo social media managers.
- Sprout Social: In-depth reporting across social networks.
- Key benefits: Plans and executes Instagram strategy.
- Skill level: Beginner to intermediate.
- Best for: Marketing teams at larger organizations.
- Panoramiq Insights: Adds powerful Instagram analytics to your Hootsuite dashboard.
- Key benefits: Analyzes account activity, follower demographics.
- Skill level: Intermediate.
- Best for: Business owners, marketing teams.
- Panoramiq Multiview: Monitors and responds to mentions, comments, and tags in one stream.
- Key benefits: Streamlines Instagram engagement.
- Skill level: Intermediate.
- Best for: Business owners, marketing teams.
- Mentionlytics: Automates tracking mentions of your company, competitors, and keywords.
- Key benefits: Compatible with multiple platforms.
- Skill level: Intermediate.
- Best for: Business owners, marketing teams.
- Phlanx: Analyzes total followers, engagement rates, and average likes and comments on posts.
- Key benefits: Handy insights into competitor performance.
- Skill level: Beginner.
- Best for: Business owners, solo social media managers.
Free Instagram Analytics Report Template
Download our free template to compile your Instagram analytics data and spot trends. Alternatively, use Hootsuite's built-in Instagram analytics for automatic reports.
Learn more about Hootsuite's Instagram analytics
Get started with Hootsuite's 30-day free trial
Read our guide to social media analytics tools
Discover how to measure the ROI of your social media
