Search Engine Optimization: The Latest SEO News
As an SEO expert, I've found a hidden gem of valuable information buried in the comments section of this Reddit post. In this blog post, we'll dive into the latest SEO news, focusing on how to identify and capitalize on commercial keywords for your e-commerce store.
The Low-DA SEO Link Myth Explained
The post begins with a discussion of the low-Domain Authority (DA) SEO link myth, where users might think that low-DA links don't contribute to a website's ranking. According to the author, this is a common misconception. The truth is, low-DA links can still contribute to a website's ranking, especially when combined with other optimization factors.
Keyword Research for SEO
Next, the author shares an example project, where they performed keyword research for a survival gear e-commerce store. The goal was to identify commercial keywords the store could target to increase sales. To find these keywords, the author used a tool like Semrush, which provides insights into the store's top organic keywords, commercial intent, and keyword difficulty.
Building Collection Pages
The key takeaway from this project is the importance of building collection pages, especially for e-commerce stores. These pages should include targeted keywords, related products, and high-quality descriptions. By adding products to these pages and internal linking to other areas of the website, you can improve Google rankings and drive more sales.
More Traffic from Bing
In another comment, the author shares their experience with Bing delivering more traffic to their site than Google. This might be due to changes in Bing's algorithm or even the popularity of their content. It's a reminder that SEO is an ever-changing field, and staying up-to-date with the latest trends and algorithm updates is crucial.
A Question for the Community
Finally, the author poses a question to the community: Should they worry about their most popular page not being directly related to their core business? The page is a blog post about equipment, ranking #1 for various search queries. The author wonders if this is a problem, as it might attract users looking for equipment rather than their photography services.
Conclusion
In conclusion, this Reddit post offers valuable insights into the latest SEO trends and strategies. By identifying commercial keywords, building collection pages, and staying up-to-date with algorithm updates, you can improve your e-commerce store's search engine rankings and drive more sales. Remember to stay curious and keep an eye on the latest SEO news to stay ahead of the competition.
