Meta is diving headfirst into the world of artificial intelligence, introducing a suite of new AI experiences designed to enhance creativity, connection, and productivity across its family of apps and devices. This includes conversational assistants, advanced image editing capabilities, and a diverse cast of AI characters embodying unique personalities.
Meta is leveraging AI to boost creative expression. With billions of stickers sent across its platforms monthly, Meta introduces AI stickers for customized communication. Utilizing Llama 2 and the Emu image generation model, users can generate unique, high-quality stickers from text prompts in seconds. This feature is rolling out to select English-speaking users of WhatsApp, Messenger, Instagram, and Facebook Stories, providing countless options for self-expression.
Two new AI-powered features are set to revolutionize image editing on Instagram, with Restyle and Backdrop:
To ensure transparency, images generated with Restyle and Backdrop will have indications of AI use. Meta is also experimenting with visible and invisible markers.
Meta AI is a new conversational assistant accessible across WhatsApp, Messenger, Instagram, and soon on Ray-Ban Meta smart glasses and Quest 3. Powered by a custom model incorporating Llama 2 technology and the latest large language model (LLM) research, Meta AI offers real-time information via Bing search integration and an image generation tool.
Consider a group of friends planning a hike in Santa Cruz. Meta AI can provide trailhead options directly within the chat. After the hike, users can type "@MetaAI /imagine" with a prompt like "create a button badge with a hiker and redwood trees," and Meta AI will generate a shareable digital merit badge.
Beyond Meta AI, Meta is launching 28 AI characters with distinct personalities available on WhatsApp, Messenger, and Instagram. To further enhance user experience, Meta partnered with cultural icons and influencers to embody some of these AIs:
These AI characters will have profiles on Instagram and Facebook, allowing users to explore their backstories.
Meta acknowledges the challenges accompanying these new AI experiences. The rollout is gradual, with built-in safeguards. It's important to note that the knowledge base of these AI assistants, with the exception of Meta AI, Bru, and Perry, is primarily based on information existing before 2023. This means some responses may be outdated.
Meta's new AI experiences mark a significant step forward in AI-driven communication, creativity, and entertainment. As AI technology evolves, Meta aims to provide innovative and engaging tools while prioritizing safety and trust. The introduction of AI stickers, image editing tools, the Meta AI assistant, and the diverse cast of AI characters demonstrates Meta's commitment to pushing the boundaries of what’s possible.
