Are you running Google Ads campaigns and wondering if your ad spend is actually paying off? The key to understanding your ROI lies in conversion tracking. This powerful, free tool reveals precisely what happens after a customer interacts with your ads. Whether it's a purchase, a newsletter signup, a phone call, or an app download, conversion tracking provides invaluable insights into which campaigns and keywords are truly driving results.
Conversion tracking is a feature within Google Ads that allows you to measure specific actions taken by users after they click on your ads. These actions, known as conversions, are defined by you and represent valuable outcomes for your business.
The process begins with you defining a conversion action within your Google Ads account. A conversion action is a specific customer activity that holds value for your business. Google Ads offers various ways to track these actions.
While the setup process varies slightly depending on the conversion source, it generally involves adding a Google Tag (a code snippet) to your website or mobile app. When a customer clicks on your ad, a temporary cookie is placed on their device. When they complete the defined action, the system recognizes the cookie and records a conversion.
For example, to track phone calls from call assets, you can use a Google forwarding number to track when the call originated from one of your ads. You can then track details such as call duration, start and end times, and caller area code.
If you have both a website and a mobile app, consider using Web to App Connect to create a seamless user experience. This tool allows you to link from your ads directly into your app, which can lead to significantly higher conversion rates.
With Web to App Connect, you can:
To get started with Web to App Connect:
Once you've set up conversion tracking, you can view data on conversions for your campaigns, ad groups, ads, and keywords. This data can help you understand how your advertising efforts contribute to achieving important business goals.
Google adheres to strict security standards and only collects data on sites and apps where you have configured tracking. It is crucial to provide users with clear and comprehensive information about the data you collect and to obtain consent where required by law.
If you haven't obtained user consent for the collection and use of personal data for ad personalization, be sure to disable the collection of remarketing data.
Conversion tracking is an indispensable tool for any Google Ads advertiser. By accurately measuring the actions that matter most to your business, you can optimize your campaigns, improve your ROI, and achieve your advertising goals more effectively. Embrace the power of conversion tracking and unlock the full potential of your Google Ads campaigns.
