Analytics Tools & Solutions for Your Business - Google Analytics

Overview

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

For Small Businesses

• Free and easy-to-use solutions for businesses of every size
• Learn how to get started here.

For Enterprises

• A single platform that integrates your advertising and analytics, so you can act on customer insights faster
• Learn how to get started here.

Key Benefits

• Essential customer insights
• Complete understanding of customers across devices and platforms
• Unlock customer-centric measurement
• Get smarter insights to improve ROI
• Uncover new insights and anticipate future customer actions with Google’s machine learning
• Connect your insights to results
• Make your data work for you

How It Works

Google Analytics allows businesses to look at data across platforms - web and app - to understand the full journey of users. This can lead to improved reporting time, better user insights, and increased conversion rates.

Integrations

• Google Ads
• Display & Video 360
• Google Cloud
• Google Search Console

Resources

• Lider increases conversion rate 18X with Google Analytics
• McDonald’s Hong Kong uses Google Analytics 4 to increase in-app orders by 550%

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